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May 5, 2008
By: TOM BRANNA
Editor
Prestige European cosmetic brand IsaDora Cosmetics has joined forces with full service beauty store CosmeticMall.com to bring its assortment of makeup products and cosmetics to U.S. consumers. Available at prestige department and specialty stores throughout Europe, IsaDora Cosmetics has quickly become a best-kept secret in the masstige category. Now the brand will be widely available to consumers via CosmeticMall.com, one of the largest purveyors of beauty and personal care via the internet. Beginning Spring 2008, IsaDora’s signature products, including its innovative new Mineral Makeup line, can be purchased at www.cosmeticmall.com, in addition to CosmeticMall.com’s exclusive partners Amazon.com and Shop.com. “We are very excited about our new relationship with Cosmeticmall.com and that they will be adding IsaDora to their lineup of premium brands,” said Ingrid-Marie Johansson, creative director for IsaDora. “CosmeticMall.com is the ideal partner for us because they are extremely committed to educating their consumers and to offering them the best possible products to meet their individual needs.” “We’re thrilled they’ll be carrying our Mineral Makeup and Summer color collections and will be working closely with CosmeticMall.com on future launches, including Fall and Holiday 2008,” added Ms. Johansson. Established in 1996, CosmeticMall.com became the first multi-brand beauty and personal care retailer on the internet and today offers over 50,000 makeup, fragrance, skin care and hair products. More info: www.cosmeticmall.com
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